This article examines visual literacy education and research for library and information science profession to educate the information professionals who will be able to execute and implement the ACRL (Association of College and Research Libraries) Visual Literacy Competency Standards successfully. It is a continuing call for inclusion of visual literacy into the curriculum for library and information science education and research in order to educate students to provide professional services in this visual information world and it is a call for a paradigm shift from text-based information services and research realm to a social construction of meaning, reading, searching, finding meaning in a visual information world.
This chapter describes our instruction efforts concerning Google Images, a specialized search engine. We were inspired to teach Google Images to an academic audience by our experiences in the Power Searching with Google MOOC, Google’s effort to improve searchers’ understanding of their platform’s capabilities, and by our academic community’s interest in finding images for coursework, presentations, publications, and other scholarly activities.
The Visual Literacy Competency Standards for Higher Education presents guidelines for educators and provides a scientific framework in which students can acquire visual literacy skills and use visual media in a critical way throughout their professional career. The Visual Literacy Competency Standards for Higher Education was composed by the American Association of College and Research Libraries (ACRL). By means of these standards, the members of the association identified the domains of visual literacy and specified what learning outcomes could enable students to acquire visual literacy skills. The present paper is a discussion of the extent to which the Visual Literacy Competency Standards for Higher Education can be met.
This article discusses visual literacy, its connection to information literacy, and its significance to scientific disciplines. It includes a case study from Washington and Lee (W&L) University that showcases how libraries can integrate visual literacy instruction into STEM courses. In the study, two W&L Library staff members partnered with one W&L visiting assistant professor of physics to transform a common assignment, the academic poster, into a digital form of visual communication. This shift resulted in a revised evaluative rubric and led to enhanced library led instruction focusing on information literacy, visual literacy, and digital literacy skills.
The role of the school librarian requires mastering numerous dynamic and pliable 21st-century literacies. Of those literacies, visual literacy is sometimes overlooked, yet appear in numerous standards at the state and national levels.
The article reports on the adoption of standards for competency in visual literacy by the American Association of College and Research Libraries in 2012 to prepare students in higher education and career guidance. Topics discussed include the analysis and communication of messages, coordination of elements for personal expression and training of students in the examination of images. Also mentioned is the access to the National Archives Tool Box for Primary Sources.
Visual literacy is a crucial skill for today’s university students and faculty. Thus, it is essential for academic librarians to have an understanding of basic issues surrounding use and discovery of images. This chapter defines visual literacy, explores potential visual needs across subject disciplines, discusses search strategies for images, describes potential roles
for academic librarians related to visual literacy, discusses ethical concerns regarding images, lists visual literacy competencies and selected resources on visual literacy, and indicates where to locate images.
The University of South Africa (Unisa), is an open and distance learning institution in a developing country. Technological development provides a wide range of distance learning technologies as a means of addressing the educational needs of distance learning users. This paper reflects on the importance of visual literacy for instructional design, as well as for teaching and learning strategies used in the Department of Geography at Unisa. The reflection aims at creating new opportunities for the development of visual literacy.
This paper reports on a pilot study conducted at a medium–sized state university in California. An information literacy instructional method which incorporated instruction in argument analysis using both text and image-based material was used in two sections of a two unit quarter length first year information literacy course. The course was part of a first year experience cluster program that included several linked general education courses, including instruction in writing and reasoning. The information literacy course required an argument and research paper. The instruction consisted of: an analysis of an article’s argument components, a topic analysis worksheet; news photo, advertisement, political cartoon and infographic assignments, emphasizing various elements of argument and alternative perspectives. Results of the pre and post-tests and of a sampling of research papers are reported and discussed.
In the paper the author describes the cultural and technological context of the visual literacy, coming from the specifics of the developing image culture and shaping of the information society. It shows the results of the pilot research on the Polish students in the scope of specific visual competences. The reference material for the research tasks prepared for‘”The legitimacy of visual literacy in the process of education” project was the visual literacy set (Visual Literacy Competency Standards for Higher Education, Chicago 2011) developed in academic and educational environments in the USA (The Association of College and Research Libraries, ACRL).
The author describes the recent collaboration of a special collections librarian and an art history professor at McGill University to integrate primary source material into a semester-long undergraduate course assignment and subsequent exhibition and catalog. The fourth-year art history course, Canadian Slavery and Its Legacies: A Curatorial Seminar, required students to select and prepare an exhibition catalog entry for two visual objects (prints, maps, books, plates, ephemera, objects) from within the holdings of McGill Rare Books and Special Collections. Through in-class visits and individual consultation, the librarian guided students in navigating special collections for the first time, thus easing feelings of “archival anxiety” and illustrating the role of special collections in academic research.
Mini-documentary video projects are short factual videos that can be created by students. The mini-documentary video is generally suitable for entry level skill sets and online distribution. Multiple interrelated competencies can be attained while researching a topic, collecting media assets, recording original content, composing, editing, and producing a mini-documentary video project. This paper outlines a conceptual framework for learning through mini-documentary production, which is based on experiences working with adult students in an online course featuring video editing for YouTube. Three interrelated areas where learning can occur are discussed: (1) visual and media literacy, (2) copyright and fair use, and (3) educational video design. Strategies that have worked in past iterations of the course are described as well as problems or issues to be aware of prior to implementing projects like this in the classroom.
Visual culture is becoming an increasingly prominent part of our cultural identity in the 21st century. Consequently, images have become an important tool with which to communicate science. We identify two impediments to science communicators using visual elements effectively: (1) visual material is typically treated as an add-on instead of being an integrated part of the whole and (2) there is a lack of identifying target audiences and refining visual elements for them specifically. We argue that science communicators can become more effective visual communicators if they incorporate elements of theory and practice from the discipline of design.
An architect’s education requires a broad mastery of visual skills. Particularly in design courses, students must demonstrate the skills necessary for the use and production of images to achieve a competitive academic performance. However, the development of these skills in students and the evaluation of their work by faculty members are based mostly on subjective criteria supported by the faculty’s experience. The research used digital photography as an object of research to understand the processes of learning in architectural design. The results help to establish new educational strategies for the development of visual skills to be used during the design process. The collaboration between faculty members and librarians of the School of Architecture at the University of Puerto Rico presented new partnerships that have enriched the planning process of different pedagogical activities for the advancement of knowledge with the development of visual literacy skills in students.
The aim of this study is to develop a scale determining the visual literacy levels of university students. After reviewing the relevant literature a 75 item draft scale was prepared. The scale was applied to 3rd and 4th year students of Education Faculty of Amasya University. Non-functional items have been excluded from the scale as a result of the factor analysis and 41 items have been included. It has been determined that the statements in the scale are gathered in 7 dimensions. These dimensions consisted of: “Identification of the need for visual”, “Finding and accessing visual sources”, “Analyzing and interpreting the visuals”, “Evaluation of visuals and visual sources”, “Effective usage of visuals and visual media”, “Designing and creating visuals” and “Taking ethical and legal issues into consideration”.
“Visual literacy is essential for 21st century learners. Across the higher education curriculum, students are being asked to use and produce images and visual media in their academic work, and they must be prepared to do so. The Association of College and Research Libraries has published the Visual Literacy Competency Standards for Higher Education, which, for the first time, outline specific visual literacy learning outcomes. These Standards present new opportunities for libraries to expand their role in student learning through standards-based teaching and assessment, and to contribute to campus-wide collaborative efforts to develop students’ skills and critical thinking with regard to visual materials.”
“A conceptualization of visual proficiency is offered. A survey is described which asked college students (N=358) to identify five photographs, five symbols, and five paintings that are generally recognized to be “famous”. About 27% of all respondents claimed to recognize all the photographs, 23% recognized all the symbols, and 3% recognized all the paintings. About 14% correctly identified all the photographs, 4% correctly identified all the symbols and only 1% correctly identified all the paintings. The findings suggest that today’s college students may be adrift in a sea of images with little ability to see beyond their own generation.”
“This descriptive study is preliminary study to investigate the measurement of VL ability across the United States in order to establish a baseline VL ability measure from which to make vital decisions in the purposeful training of visual literacy within teacher preparatory programs and professional development within school districts. This study describes the mean performance levels of 125 participants collected from a randomly stratified national population within five of the six regional accrediting agencies for public higher education. The measures of central tendency and variance for the individual skills within the Avgerinou (2001) VL Index indicate a need for growth, in particular, in the intellectual skills of concrete concepts, defined concepts, and higher order rules. The implications of these findings emphasize the need for more development in critical engagement with visuals especially as it applies to Common Core State Standards assessments, consumer-driven marketing and power roles, and new modes of digital authorship in a media-saturated society.”
“Visual literacy is an important part of being literate in the twenty-first century because people are interacting with visual materials with increasing frequency and immediacy as a result of the digital age. By understanding cognitive theories associated with visual literacy and combining them with the ACRL Visual Literacy Competency Standards for Higher Education, librarians can help students become visually literate. In addition to describing these cognitive theories and ACRL standards, the author provides practical suggestions as to how they may be utilized in visual literacy instruction.”
“Developing instructional approaches and learning activities on applicable visual literacy training for K-12 teachers can be a challenge to teacher preparation programs and courses. This study illustrated how an integrated approach, which incorporated learning activities/projects and blended learning process, was adapted and implemented into one graduate education course for increasing pre-service and in-service teachers’ visual literacy skills. The effectiveness of such an instruction approach on participants’ visual literacy competences was examined. Most participants indicated that they met all of Visual Literacy Competency Standards for Higher Education.”
