Teaching Visual and Media Literacy Skills Through Media Production Technology

Information professionals such as archivists and librarians are faced with the challenge of preserving, describing, and providing access to information encoded on a variety of media, both text based and visual. While the visual and media literacy discourse recognizes the role of information professionals in visual, media, and information literacy education, the literature contains few pedagogical approaches those charged with training informational professionals at the graduate level. This chapter discusses one approach to visual and media literacy instruction in the Moving Image Archives course offered at the University of Pittsburgh School of Information Sciences, and suggests one method for visual and media literacy instruction at the graduate level. This technology-based approach addresses the “designing and creating” competencies from the Association of College and Research Libraries Visual Literacy Competency Standards for Higher Education, creating an environment that simulates production by introducing students to the tools and technologies of media production. This approach could also be used in other academic disciplines, such as film and media studies, where students learn to analyze and interpret specific media products, but do not engage directly with the technologies used to create these images.

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Stories of Service-Learning: Guidelines for Increasing Student Engagement with Digital Storytelling

This article describes a project at the University of Nevada, Reno (UNR) Libraries in which two library staff members–a librarian and a media specialist–collaborated with a Communication Studies professor to provide assistance for two sections of an Intercultural Communication class in the creation of digital stories. As part of the course requirements, students performed service hours with community organizations and then created digital stories as a way to reflect upon and share their experiences. The project provided students with an opportunity not only to create and reflect but also to acquire digital media and visual literacy skills that may be helpful to them in future coursework and employment. In this article, the authors will describe how the digital storytelling project was designed and executed at UNR and provide guidelines for executing digital media projects to increase student engagement and to support a variety of learning objectives.

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Some Visual Literacy Initiatives in Academic Institutions: A Literature Review from 1999 to the Present

The ubiquitousness of images in the digital era highlights the importance of individuals’ visual communication skills in the 21st Century. We conducted a literature review of visual literacy initiatives in academic institutions to illustrate best practices for imparting these skills in students. The literature review identified five categories of visual literacy educational strategies in academic institutions including: the availability of instructional scaffolds, faculty’s creation of activities and assignments aimed at increasing students’ abilities to interpret and create visual images, lectures and readings that promoted visual design principles, the development of programs and courses centered on visual communication, and research initiatives that sought to identify and improve individuals’ skills in communicating visually. The latter two strategies remained especially popular in institutions outside of the United States. All of the efforts served to focus attention to the importance of visual literacy competencies in higher education.

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Librarians and Graphic Design: Preparation, Roles, and Desired Support

Librarians often become de facto graphic designers for their libraries, taking responsibility for designing signage, handouts, brochures, web pages, and many other promotional, instructional, and wayfinding documents. However, the majority of librarians with graphic design responsibilities are not trained as graphic designers. This exploratory research study surveyed librarians to determine their graphic design training and preparation for their assumed design duties as well as the support and training they desire. Results from this study can be used by library administrators when providing support for librarians with graphic design duties.

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Developing Interview Skills and Visual Literacy: A New Model of Engagement for Academic Libraries

This case study presents a cocurricular initiative at the Margery Somers Foster Center at Rutgers University Libraries in New Brunswick, NJ. The initiative resulted in an interview workshop for the course Knowledge and Power, a “mission course” of the Douglass Residential College. This discussion-based workshop uses visual and multimedia resources to teach useful skills for conducting meaningful interviews, develops deeper understanding of an interview as a two-way social interaction composed of listening and talking, cultivates ethnographic and cultural sensitivity, and empowers students to critically engage with visual forms of communication and the meanings of media.

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Data Literacy: In Search of a Name and Identity

The role of data literacy is discussed in the light of such activities as data a quality, data management, data curation, and data citation. The differing terms and their relationship to the most important literacies are examined. The paper aims to discuss these issues.

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Creating an Interdisciplinary Materials Lab in the Design Library

In collaboration with students and faculty, the Library of Architecture, Design and Construction at Auburn University developed an interdisciplinary Materials Laboratory that offers students in the College of Architecture, Design and Construction a hands-on and interdisciplinary sensory experience of building and construction materials. Materials research is a key component to students’ learning in design disciplines, and the tactile and visual experience of handling physical building materials samples allows students to investigate and discover materials in new ways. This article explores the collaborative creation of the Materials Lab that positioned the library as a central and innovative educational resource for all design disciplines.

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Constructing and Reading Visual Information: Visual Literacy for Library and Information Science Education

This article examines visual literacy education and research for library and information science profession to educate the information professionals who will be able to execute and implement the ACRL (Association of College and Research Libraries) Visual Literacy Competency Standards successfully. It is a continuing call for inclusion of visual literacy into the curriculum for library and information science education and research in order to educate students to provide professional services in this visual information world and it is a call for a paradigm shift from text-based information services and research realm to a social construction of meaning, reading, searching, finding meaning in a visual information world.

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Connecting Inspiration with Information: Studio Art Students and Information Literacy Instruction

This article discusses the partnership between the library and the studio art faculty that led to the integration of information literacy instruction into the studio art curriculum. The author outlines the importance of information literacy to artistic practice and student success, and discusses the program of instruction and learning outcomes. Early assessment of student needs and the program’s effectiveness, using both citation analysis and anecdotal feedback, reveals that the program has contributed to the maturation of student research and inquiry skills, and positively affected the relationship between the department and the library, and provides preliminary conclusions about undergraduate studio art information behaviors. An ongoing further program of study to more fully describe the information needs of undergraduate studio art students is also outlined.

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Better Images, Better Searchers: Google Images and Visual Literacy in the Sciences and Social Sciences

This chapter describes our instruction efforts concerning Google Images, a specialized search engine. We were inspired to teach Google Images to an academic audience by our experiences in the Power Searching with Google MOOC, Google’s effort to improve searchers’ understanding of their platform’s capabilities, and by our academic community’s interest in finding images for coursework, presentations, publications, and other scholarly activities.

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App it up: Using Google Apps in Library Instruction

Utilizing Google Apps in library instruction can help librarians easily incorporate digital literacy into their information literacy lessons. This chapter, informed by the experiences of three Eastern Kentucky University reference and instruction librarians, covers the basic functionality of Google Apps such as Google Drive (including Google Docs, Google Forms and Google Spreadsheets), Google Groups, Google Hangouts, etc., and some possibilities and advantages for creatively employing these apps to enhance face-to-face and online library instruction, as well as to aid in assessment.

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A Collaborative Vision: Partnering with STEM Faculty to Teach Visual Literacy Through Multimedia Research Presentations

This article discusses visual literacy, its connection to information literacy, and its significance to scientific disciplines. It includes a case study from Washington and Lee (W&L) University that showcases how libraries can integrate visual literacy instruction into STEM courses. In the study, two W&L Library staff members partnered with one W&L visiting assistant professor of physics to transform a common assignment, the academic poster, into a digital form of visual communication. This shift resulted in a revised evaluative rubric and led to enhanced library led instruction focusing on information literacy, visual literacy, and digital literacy skills.

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Visual Rhetoric for School Librarians

The role of the school librarian requires mastering numerous dynamic and pliable 21st-century literacies. Of those literacies, visual literacy is sometimes overlooked, yet appear in numerous standards at the state and national levels.

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Visual Literacy Across the Disciplines

Visual literacy is a crucial skill for today’s university students and faculty. Thus, it is essential for academic librarians to have an understanding of basic issues surrounding use and discovery of images. This chapter defines visual literacy, explores potential visual needs across subject disciplines, discusses search strategies for images, describes potential roles
for academic librarians related to visual literacy, discusses ethical concerns regarding images, lists visual literacy competencies and selected resources on visual literacy, and indicates where to locate images.

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Text, Image, Story: Using Photo Comics for Instruction, Promotion, and Participation in the Academic Library

In response to the growing call for authentic learning and content creation in the information literacy setting, librarians at Emporia State University have created assignments and activities that utilize an iOS app called Comic Life to create photo comics. Students in a for-credit course created photo comics as information literacy narratives, while First Year Seminar students worked to build library guides. These activities encourage honest, meaningful reflection by students and allow them to demonstrate metaliteracy skills in an engaging and creative manner and can allow for both individual and group-created content. Students at Emporia State University have expressed high levels of satisfaction and engagement when participating in these activities.

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Teaching Information Literacy Using Argument, Alternative Perspectives, and Images

This paper reports on a pilot study conducted at a medium–sized state university in California. An information literacy instructional method which incorporated instruction in argument analysis using both text and image-based material was used in two sections of a two unit quarter length first year information literacy course. The course was part of a first year experience cluster program that included several linked general education courses, including instruction in writing and reasoning. The information literacy course required an argument and research paper. The instruction consisted of: an analysis of an article’s argument components, a topic analysis worksheet; news photo, advertisement, political cartoon and infographic assignments, emphasizing various elements of argument and alternative perspectives. Results of the pre and post-tests and of a sampling of research papers are reported and discussed.

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Science Instruction Through the Visual Arts in Special Collections

The University of Colorado Boulder (CU–Boulder) is known for strong programming in the sciences and a teaching faculty at the forefront of science education and reform. Librarians at CU–Boulder, in collaboration with science faculty, are challenged to improve undergraduate science education. Using rare, historic, and artistic works from Special Collections, the librarians employ active learning techniques that emphasize visual imagery to improve the quality of undergraduate learning in the sciences. This paper describes the fledgling program developed by CU–Boulder librarians to create a space for student-driven, collaborative learning using historic and visual scientific materials found in Special Collections.

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Reception of ‘Visual Literacy Competency Standards for Higher Education’ (ERIC, 2011) in the Polish Education System

In the paper the author describes the cultural and technological context of the visual literacy, coming from the specifics of the developing image culture and shaping of the information society. It shows the results of the pilot research on the Polish students in the scope of specific visual competences. The reference material for the research tasks prepared for‘”The legitimacy of visual literacy in the process of education” project was the visual literacy set (Visual Literacy Competency Standards for Higher Education, Chicago 2011) developed in academic and educational environments in the USA (The Association of College and Research Libraries, ACRL).

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Media Arts Centers as Alternative Archival Spaces: Investigating the Development of Archival Practices in Non-Profit Media Organizations

In the United States, archival institutions have prioritized the preservation of commercial and Hollywood cinema overlooking small-scale media production by non-professionals and independent media artists. Media arts centers, however, have played a pivotal role in the continued access, use, and preservation of materials produced by the communities that they serve. These non-profit media collectives were imagined as a distributed network of organizations supporting the production, exhibition and study of media; serving as information centers about media resources; and supporting regional preservation efforts. However, media arts centers have remained over-looked and unexplored by the archival field. This dissertation seeks to shift this balance, including these artist-run organizations as part of the network of archives and collecting institutions preserving independent media.

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Locating Traces of Hidden Visual Culture in Rare Books and Special Collections: A Case Study in Visual Literacy

The author describes the recent collaboration of a special collections librarian and an art history professor at McGill University to integrate primary source material into a semester-long undergraduate course assignment and subsequent exhibition and catalog. The fourth-year art history course, Canadian Slavery and Its Legacies: A Curatorial Seminar, required students to select and prepare an exhibition catalog entry for two visual objects (prints, maps, books, plates, ephemera, objects) from within the holdings of McGill Rare Books and Special Collections. Through in-class visits and individual consultation, the librarian guided students in navigating special collections for the first time, thus easing feelings of “archival anxiety” and illustrating the role of special collections in academic research.

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