Visual Literacy Competency Standards for Higher Education

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Visual Literacy Competency Standards for Higher Education by the Visual Literacy Standards Task Force

Abstract:
The importance of images and visual media in contemporary culture is changing what it means to be literate in the 21st century. Today’s society is highly visual, and visual imagery is no longer supplemental to other forms of information. New digital technologies have made it possible for almost anyone to create and share visual media. Yet the pervasiveness of images and visual media does not necessarily mean that individuals are able to critically view, use, and produce visual content. Individuals must develop these essential skills in order to engage capably in a visually oriented society. Visual literacy empowers individuals to participate fully in a visual culture.

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