Teaching Visual and Media Literacy Skills Through Media Production Technology

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Teaching Visual and Media Literacy Skills Through Media Production Technology by Lindsay Kistler Mattock

Information professionals such as archivists and librarians are faced with the challenge of preserving, describing, and providing access to information encoded on a variety of media, both text based and visual. While the visual and media literacy discourse recognizes the role of information professionals in visual, media, and information literacy education, the literature contains few pedagogical approaches those charged with training informational professionals at the graduate level. This chapter discusses one approach to visual and media literacy instruction in the Moving Image Archives course offered at the University of Pittsburgh School of Information Sciences, and suggests one method for visual and media literacy instruction at the graduate level. This technology-based approach addresses the “designing and creating” competencies from the Association of College and Research Libraries Visual Literacy Competency Standards for Higher Education, creating an environment that simulates production by introducing students to the tools and technologies of media production. This approach could also be used in other academic disciplines, such as film and media studies, where students learn to analyze and interpret specific media products, but do not engage directly with the technologies used to create these images.

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