Visual-Related Factors in Mobile Iconic Communication

The purpose of this exploratory, sequential, mixed methods design research was to explore current design trends and patterns in mobile application icons by analyzing existing icon elements and principles of design.

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The Research on Visual Literacy in Transliteracy as the Main Ability to Understand and Communicate in the 21st Century

In this paper, the author describes the cultural and technological context of visual literacy, resulting from the specificity of the evolutionarily expanding culture of image and the development of the information society, in the context of the concept of transliteracy. It presents the results of pilot studies of Polish university students for specific visual skills. Comparative material for research tasks of the prepared project “The legitimacy of visual literacy in the process of education” is a set of visual literacy (Visual Literacy Competency Standards for Higher Education, 2011) developed in academic and scientific environments in the USA (The Association of College and Research Libraries, ACRL).

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Interpretation of Journalistic Photographs as an Instrument of Visual Literacy Education

Images are produced, used and distributed on an enormous scale. However, the skills of understanding, interpreting and using images as well as thinking and learning in terms of images are taken for granted, and thus, they are not sufficiently taught and developed, especially in higher education. The need for introducing visual literacy into the curriculum was identified in late 1960s, but no concrete guidelines have followed. This study proposes to apply interpretation of journalistic photographs as an instrument of visual literacy education. The main focus is on the image interpretation process and the kinds of meanings viewers apply to a photograph in the interpretation process. In each of the four articles included in this study, a model or approach to photography interpretation is proposed.

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Images Every American Should Know: Developing the Cultural Image Literacy Assessment-USA

This paper describes the evolution of the Cultural Image Literacy Assessment-USA©. This assessment represents an important first step in measuring image literacy within a culture. Visual literacy is an integral part of all cultures. The framework used in creating an assessment of cultural image literacy in the United States could be employed in developing measures of visual literacy for other cultures.

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Stories of Service-Learning: Guidelines for Increasing Student Engagement with Digital Storytelling

This article describes a project at the University of Nevada, Reno (UNR) Libraries in which two library staff members–a librarian and a media specialist–collaborated with a Communication Studies professor to provide assistance for two sections of an Intercultural Communication class in the creation of digital stories. As part of the course requirements, students performed service hours with community organizations and then created digital stories as a way to reflect upon and share their experiences. The project provided students with an opportunity not only to create and reflect but also to acquire digital media and visual literacy skills that may be helpful to them in future coursework and employment. In this article, the authors will describe how the digital storytelling project was designed and executed at UNR and provide guidelines for executing digital media projects to increase student engagement and to support a variety of learning objectives.

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The Cultural Image Literacy Assessment: One Hundred Images Every American Should Know

This paper describes the evolution of the Cultural Image Literacy Assessment-USA©. This assessment represents an important first step in measuring image literacy within a culture. Visual literacy is an integral part of all cultures. The framework used in creating an assessment of cultural image literacy in the United States could be employed in developing measures of visual literacy for other cultures. In so doing, image literacy can be compared within and across cultures. This survey study explores the effects today’s visual environments have on knowledge levels, and more importantly, knowledge gaps. The study builds on research relating to knowledge gap theory by describing the evolution of cultural image literacy assessment and providing current levels of image literacy within the United States.

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Improving Visual Communication of Science Through the Incorporation of Graphic Design Theories and Practices into Science Communication

Visual culture is becoming an increasingly prominent part of our cultural identity in the 21st century. Consequently, images have become an important tool with which to communicate science. We identify two impediments to science communicators using visual elements effectively: (1) visual material is typically treated as an add-on instead of being an integrated part of the whole and (2) there is a lack of identifying target audiences and refining visual elements for them specifically. We argue that science communicators can become more effective visual communicators if they incorporate elements of theory and practice from the discipline of design.

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Visual Literacy and the Digital Native: Another Look

“A conceptualization of visual proficiency is offered. A survey is described which asked college students (N=358) to identify five photographs, five symbols, and five paintings that are generally recognized to be “famous”. About 27% of all respondents claimed to recognize all the photographs, 23% recognized all the symbols, and 3% recognized all the paintings. About 14% correctly identified all the photographs, 4% correctly identified all the symbols and only 1% correctly identified all the paintings. The findings suggest that today’s college students may be adrift in a sea of images with little ability to see beyond their own generation.”

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