Visual literacy, the ability to interpret, analyse and create visual material, is an increasingly crucial skill for today’s graduates. However, this importance has not yet led to its teaching being widely introduced into the third-level curriculum. This study uses a constructivist and social constructivist approach to introduce a visual literacy element to a business curriculum.
The twenty-first century hosts a well-established global economy, where leaders are required to have increasingly complex skills that include creativity, innovation, vision, relatability, critical thinking and well-honed communications methods. The experience gained by learning to be visually literate includes the ability to see, observe, analyze, describe and interpret-leading to honing critical thinking skills, visual communications, problem-solving and the ability to articulate your thoughts both verbally and visually. This qualitative research explores the potential benefits to leaders in being visually literate.
The focus of this discussion revolved around a project conducted in an introductory college course on business statistics. Students used statistics to analyze e-voting data and learned how to visually represent their analysis. Students were introduced to infographic software and visual literacy competencies. Working in small groups, students used infographic software to develop visual analyses. The instructor and librarian instructor established a rubric for students as a framework for their visual representation. Students developed and demonstrated knowledge in all seven skill areas defined in the Visual Literacy Competency Standards for Higher Education
“Considering some deficiency of college students’ innovative project construction and general lack of innovation incubation platform, this paper puts forward a framework of Blackboard-based multimedia innovation practice platform. Logically, the platform contains three correlated layers: the multimedia literacy layer (foundation), incubation layer (core) and innovation practice layer (goal). From the perspective of multimedia literacy, the function of the platform is designed. Several years of practices have proved that the building of the platform is helping and motivating more and more college students to step on the way of innovation practice.”